British Rowing is aiming to double the number of indoor rowers in the already-mad rowing nation over the next five years. To aid in the effort, dubbed “Go Row Indoor,” they’re partnering with Concept2, who will serve as official performance rowing machine for the national federation. Other initiatives to raise indoor rowing’s profile in Great Britain include instructor training programs, the launch of online rowing leagues, and new class models for gyms and studios. “We look forward to working with British Rowing to achieve our goal of making the sport of rowing more accessible to everyone,” said Concept2 managing director Alex Dunne.
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